Merchandise Presentation and Store Design
Race Track Layout
The Race Track Layout is typically adopted by departmental stores. Hence, naturally, this layout style is adopted by Robinsons in every of its outlets. In the outlet at Raffles City, every floor of Robinsons is looped with a major aisle that has access to the different departments as well as the store’s multiple entrances. This allows customers to patron around the store at each level in different ways, approaching different varieties of merchandises each time. Besides this, the aisles can also provide different site lines and encourage further exploration and impulse buying.
Race Track Layout
The Race Track Layout is typically adopted by departmental stores. Hence, naturally, this layout style is adopted by Robinsons in every of its outlets. In the outlet at Raffles City, every floor of Robinsons is looped with a major aisle that has access to the different departments as well as the store’s multiple entrances. This allows customers to patron around the store at each level in different ways, approaching different varieties of merchandises each time. Besides this, the aisles can also provide different site lines and encourage further exploration and impulse buying.
In Robinsons, the store ambience and environment are meticulously designed and planned to suits the customers’ needs and mobility comfort. Each aisle is wide enough for at least 2 baby prams to pass through. The customer service areas, cashiers and exits are at the sight of the customers’ ease. Also, each and every department is clear and well organized for the customers to locate and buy the products they want. Signs and directions are placed clearly to guide the customers around where required.
Merchandise Presentation
In Robinsons, the Management takes the displays of merchandises very seriously. They want to ensure that their merchandise, be it aged or new, are able to sell well and meet the needs of the customers. The customers have to be able to get a clear view of the variety and assortments in each product section and are able to reach them at their own convenience.
In Robinsons, the Management takes the displays of merchandises very seriously. They want to ensure that their merchandise, be it aged or new, are able to sell well and meet the needs of the customers. The customers have to be able to get a clear view of the variety and assortments in each product section and are able to reach them at their own convenience.
Colours
This is the towel section in one of the departments in Robinsons. In this picture, one can see that the towels are neatly arranged on the shelves and tables, using the space provided wisely. The towels are displayed in a clear manner which the customers can “understand” easily at one easy look. Secondly, the assortments are ample and the towels of each color can be easily reached. Lastly, notice that the colors are arranged from light to dark color (left to right) on the shelves, a way to present the merchandise attractively.
This is the towel section in one of the departments in Robinsons. In this picture, one can see that the towels are neatly arranged on the shelves and tables, using the space provided wisely. The towels are displayed in a clear manner which the customers can “understand” easily at one easy look. Secondly, the assortments are ample and the towels of each color can be easily reached. Lastly, notice that the colors are arranged from light to dark color (left to right) on the shelves, a way to present the merchandise attractively.
Glass Shelves
Another way Robinsons used to present their merchandise is by glass boxes of shelves for the customer to admire and buy. In this case, the handbags are displayed in a unique manner, sitting in the clearly lighted glass elegantly.
Displaying Merchandising Using Lifestyle Concepts
In every department, Robinsons has its own way of presenting their merchandise when the customers enter the area. The picture depicting the 2 mannequins are donned with bright colors and sporty apparels and a fashionable bag, illustrating a hip and modern lifestyle. The second picture with the bed shows a typical classy image of a bedroom filled with elegance, neatness and style. The beds are fully equipped with bed linens and the temporary wall behind it adds to the overall feel of modern lifestyle by Hotel Collection. This creative way of displaying allows the customers to better relate to what the merchandise or products can offer and adds to the atmosphere of the store.
In every department, Robinsons has its own way of presenting their merchandise when the customers enter the area. The picture depicting the 2 mannequins are donned with bright colors and sporty apparels and a fashionable bag, illustrating a hip and modern lifestyle. The second picture with the bed shows a typical classy image of a bedroom filled with elegance, neatness and style. The beds are fully equipped with bed linens and the temporary wall behind it adds to the overall feel of modern lifestyle by Hotel Collection. This creative way of displaying allows the customers to better relate to what the merchandise or products can offer and adds to the atmosphere of the store.