Moving along, in Robinsons, each department’s manager is always on the lookout for new suppliers and buyers of other possible products to increase their merchandise mix and assortments.
From time to time, the managers will definitely discuss with the promoters and suppliers on ideas to improve the sales or questioning the products’ appeal and potential in order keep up with the competition. Speaking of competition, here is the list of Robinsons’ main competitors:

- Isetan
- Takashimaya
- OG
- Metro
- TANGS

As u can see, these are strong and well-known established competitors, thus, excellent products play a very important role in the retail arena.


Second Challenge faced by Robinsons

Next, the second challenge faced by Robinsons, needless to say, is to acquire the customers. Without customers, there will be no sales to start off which is the equivalent to zero streams of revenue, Robinsons would to have close down then!

In this era of shopping and retailing, customers’ behaviours has evolved and changed. Their standards are higher, their tastes of products are more sensitive, and their purchasing power is also higher. Most importantly, they are the ones who have the power to make the choice no retailers can! That is to choose which departmental store outlet to go to satisfy their urge of shopping!
Hence, with competitors like Takashimaya out there, Robinsons will definitely has to equipped itself with some sort of strategies to grab and retain their share of customers. These strategies can be very vital during certain periods or they will experience extremely lows sales at certain days of the week, especially after promotion periods such as the Card Member Days. This can be said to be their number one priority.


So… the question is how do they do that? Besides, pricing and discounts strategies and quality product offering, what has Robinsons been doing to attract and keep their customer by their side? Let the Retailer-Insights team bring u more information in the posts to come!

A Sneak Preview

One of the X factors that we have noticed that brings each of them out and helping them to survive out there is their private label branding. After some market research and investigation, we have came realized that private labels also known as store branding is quite successful in a departmental store such as Robinsons. Customers can better relate to the specific brands of products they offer and stay loyal. Example of such a successful brand is KINU from the Beds Linen department in Robinsons.